Tell the story behind the litigation: At the heart of litigation efforts are stories of injustice to real people.  Our campaigns have sought to use the emotional resonance of the injustice of real stories as crucial ways to make our case and grow support.  Edie Windsor in the DOMA case was a compelling figure – and with a smart media strategy behind her, her story became a face of the injustice of DOMA and the need to dismantle it once and for all.   While the media loves covering the ins and outs of the court process and politics, what moves hearts and minds are people’s actual stories. It’s certainly wise to elevate the story that’s being discussed in the litigation.  It’s also wise to identify and amplify similar stories of injustice in the state and across the country similar to the story being considered in court.   
A lawsuit may involve dispute resolution of private law issues between individuals, business entities or non-profit organizations. A lawsuit may also enable the state to be treated as if it were a private party in a civil case, as plaintiff, or defendant regarding an injury, or may provide the state with a civil cause of action to enforce certain laws.
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