10. The value of saving money. I left this one for last because it’s usually the value that publishers look for first when they are deciding upon a new technology that changes things the way ours does. Remember the value of planning and preparation? It began back in the days of Quality Circles Management, and ended with the death of the professor I got to know personally, Peter F. Drucker, and his “knowledge workers.” Sure, you have to spend some money up-front to train your authors to use the promotional tools and to create using our ePub3 Creator Studio. But once the assembly line is in place, the products you will be creating will have a much more streamlined, efficient and cost-saving value to the eReader and to the author. Sadly, the “big 5” have given that effectiveness to a limited stable of “star authors,” but we aim to change that in a hurry. Are you with us?
There has always been a healthy market for commercial books written by experts, and this isn’t likely to change any time soon; sometimes there’s just no substitute for splashing your cash and getting high-quality content in return. That said, there’s a growing movement towards free and “freemium” content on the web, and the quality of the content is often on a par with the books you’d part cash for.
There are a huge number of factors that go into the cost of a conversion, from the state of the book (digitized? format?) to its complexity (footnotes/endnotes? tables? number of images? relationship of images to text? sidebars?) to any desired enhancements (audio/read-aloud? video? animation? scripting/widgets?) that giving a range of costs would be a bit meaningless.
If your typography isn’t on point, this next ebook is for you. Type Classification is a helpful beginner’s guide to typography. It should give you the foundations you need to not only start classifying various forms of type but also understanding when and how to use them to alarmingly great effect. It covers a history of each of the type forms and the basic facts you need know about them.
Another design element you might want to include in your ebooks is an author page, particularly if you have multiple members of your team creating ebooks. For example, if the author of the ebook is an expert on that topic, an author page that highlights the author's bio and relevancy to the topic is a great way to add credibility to the content. On your author page, include a brief bio of the author, a headshot, and if you choose to, a way for readers to get in touch with the author if they have questions, such as an email address, Twitter username, or phone number.
Today's publishing focus trends to self-publishing authors and small businesses, including preparing books for publication via sites such as CreateSpace, Lightning Source, Lulu and others in both print and ebook formats. More and more writers are opting to publish their books themselves and with my extensive print publishing background, I'm uniquely qualified to help prepare your book from manuscript to finished book in paperback, hard cover or ebooks. I'm familiar with specific requirements of various common sites, as well as a great background in the print basics, unlike many "newly minted" graphic artists whose training has focused on websites and web publishing. I've very proud to say that I've recently been assisting with preparing Best Seller listed books for publication via print-on-demand sites. It's exciting to see this relatively new publishing method being used by the "big boys" as well as the more newly minted authors. And to add another feather to my cap, I just received word from one Client that his book about early colonial Cambodia was approved by the King. Client says I'm "the Royal Typesetter"... :) I'm happy to give you a time estimate for completing your project, but to me, every book is unique, and deserves a unique layout, so giving an exact time line and fixed-rate price is necessarily nearly impossible. Let's talk about the possibilities. Every book deserves a great cover, and I'm also available to help you with your cover design, from start to finish, concept to print. While I generally leave uploading of files to my clients, if you need help, I'm usually available, and I do guarantee my files to sucessfuly upload to the various sites, or I'll work on it until it does. This guarantee has even led me to step in and work with the help desks of more than one print site when their automated system thought it detected a problem, and my extensive print process knowledge assured me there wasn't one, so I contacted an actual person, and in all instances, once a live professional looked over the file, all was good to go. "Being there" for my clients is especially important to me, and I'm proud of my on-going client list here on oDesk. My clients seem to refuse to close out their accounts even when we don't have an active project. :-) During my nearly 40-years of graphic design within the printing and publishing field, I have witnessed and adapted to the many changes in technology as it relates to the industry. Yes, I'm older, but not extinct yet! So although I'm specializing in book publishing, if you have other print needs, such as stationery, magazine layout, flyers and on and on, I have done just about everything there is to do in the printing industry. Most of the changes in the print industry have been in the way that typography, photography and art meet and make their way to the printed page. We used to do this with light tables, punch-tape and exacto knives, now we use computers for the whole process. Offset presse...
In the Brand House Book, Lindeback aims to make branding tangible by comparing it to building a house. He breaks it down into six manageable stages – dreaming, planning, starting work, designing, building and finally getting the details right – with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process.
You should also make your finished product as aesthetically pleasing as you can. Ebook design templates from Lucidpress get you off to a great start in that area. With different free ebook sample templates to choose from, you can pick one that best fits what your ebook is about. From there, include images, icons, graphics and more that enhance the material. People like to learn new things, and many people find it easier to learn when text is accompanied by visuals.