Whilst instinct and gut reactions will always be a part of the marketing mix, having the tools to track behaviours, attitudes and the intent of consumers has never been more powerful.  The benefit of isolating long term trends versus a fad phase can be the difference between making a profit or a loss.  Failure to analyse the longevity and endurance of what appears to be a ‘trend’ can drive brands off track and quickly down a marketing rabbit hole!  Data driven product, customer and marketing strategies that are based on wider modelled audience behaviour over a longer period of time, is at the heart of deciphering what stage a behaviour is in its ‘fad’ to ‘trend’ cycle.

The preparation of animal-based food usually involves slaughter, evisceration, hanging, portioning, and rendering. In developed countries, this is usually done outside the home in slaughterhouses, which are used to process animals en masse for meat production. Many countries regulate their slaughterhouses by law. For example, the United States has established the Humane Slaughter Act of 1958, which requires that an animal be stunned before killing. This act, like those in many countries, exempts slaughter in accordance to religious law, such as kosher, shechita, and dhabīḥah halal. Strict interpretations of kashrut require the animal to be fully aware when its carotid artery is cut.[84]


As part of our Clean Living investment theme, we’ve seen case volumes of not only sugary beverages but also those laced with artificial sweeteners come under pressure as consumers shift to healthier alternatives, including a variety of waters both still and sparkling. Existing soda giants, such as Coca-Cola have been expanding their beverage offering in […]
Dietary habits play a significant role in the health and mortality of all humans. Imbalances between the consumed fuels and expended energy results in either starvation or excessive reserves of adipose tissue, known as body fat.[148] Poor intake of various vitamins and minerals can lead to diseases that can have far-reaching effects on health. For instance, 30% of the world's population either has, or is at risk for developing, iodine deficiency.[149] It is estimated that at least 3 million children are blind due to vitamin A deficiency.[150] Vitamin C deficiency results in scurvy.[151] Calcium, Vitamin D, and phosphorus are inter-related; the consumption of each may affect the absorption of the others. Kwashiorkor and marasmus are childhood disorders caused by lack of dietary protein.[152]
This journey is all about the end-game: a long-term solution to feeling better and eating what makes me feel good –in moderation– forever. This isn’t about extreme restrictions one month of the year followed by slowly getting sick, tired and unhealthy throughout the next 11 months. I’m not saying the elimination diet and cleanse from last year was a bad idea or unproductive. It was an amazing experiment that changed the way I see my life and my health. I learned what my body likes and what it doesn’t; what gives me energy and what taketh away. I HAD to do that to learn what makes sense for my wellness journey. What I need now is not to repeat that journey. Instead I need time to practice maintained moderation and balance. Basically, I need to turn those lessons learned into every day habits.

The saturated fat, sodium, and added sugars found in foods and beverages are important for you to think about as you build your healthy eating style. Saturated fat and sodium are sometimes found naturally in foods and beverages. Sugars, sodium, and ingredients high in saturated fat can also be added during processing or preparing foods and beverages.
Saltiness is the taste of alkali metal ions such as sodium and potassium. It is found in almost every food in low to moderate proportions to enhance flavor, although to eat pure salt is regarded as highly unpleasant. There are many different types of salt, with each having a different degree of saltiness, including sea salt, fleur de sel, kosher salt, mined salt, and grey salt. Other than enhancing flavor, its significance is that the body needs and maintains a delicate electrolyte balance, which is the kidney's function. Salt may be iodized, meaning iodine has been added to it, a necessary nutrient that promotes thyroid function. Some canned foods, notably soups or packaged broths, tend to be high in salt as a means of preserving the food longer. Historically salt has long been used as a meat preservative as salt promotes water excretion. Similarly, dried foods also promote food safety.[76]
Not all the nutrients and other substances that contribute to good health have been identified, so eating a wide assortment of healthy whole foods like fruits and vegetables helps ensure that you get all of the health-promoting benefits that foods can offer. If your diet, day after day, consists of the same half dozen foods, it could fall short. In addition, varying your food choices will limit your exposure to any pesticides or toxic substances that might be present in particular foods. 

These foods—notably vegetables, fruits, legumes, and whole grains—should supply about 20 to 35 grams of dietary fiber a day, depending on your calorie needs. (Aim for 14 grams of fiber for every 1,000 calories, as advised by the  Dietary Guidelines for Americans.) Fiber slows the absorption of carbohydrates, so they have less effect on insulin and blood sugar, and it provides other health benefits. Try to fill three-quarters of your plate with produce, legumes, and whole grains—leaving only one-quarter for meat, poultry, or other protein sources.
Food aid can benefit people suffering from a shortage of food. It can be used to improve peoples' lives in the short term, so that a society can increase its standard of living to the point that food aid is no longer required.[129] Conversely, badly managed food aid can create problems by disrupting local markets, depressing crop prices, and discouraging food production. Sometimes a cycle of food aid dependence can develop.[130] Its provision, or threatened withdrawal, is sometimes used as a political tool to influence the policies of the destination country, a strategy known as food politics. Sometimes, food aid provisions will require certain types of food be purchased from certain sellers, and food aid can be misused to enhance the markets of donor countries.[131] International efforts to distribute food to the neediest countries are often coordinated by the World Food Programme.[132]
Make the right changes. When cutting back on unhealthy foods in your diet, it’s important to replace them with healthy alternatives. Replacing dangerous trans fats with healthy fats (such as switching fried chicken for grilled salmon) will make a positive difference to your health. Switching animal fats for refined carbohydrates, though (such as switching your breakfast bacon for a donut), won’t lower your risk for heart disease or improve your mood.
Carbohydrates are one of your body’s main sources of energy. But most should come from complex, unrefined carbs (vegetables, whole grains, fruit) rather than sugars and refined carbs. Cutting back on white bread, pastries, starches, and sugar can prevent rapid spikes in blood sugar, fluctuations in mood and energy, and a build-up of fat, especially around your waistline. Learn more »
Our clean living archive has grown so much over the past few years (yay!) that we decided it was time to create a roundup of our favorite clean DIY projects, along with a few tips. We’re passionate about replacing toxic products with clean alternatives, using essential oils daily, and educating our readers about little changes that can make a big difference in your health and overall well-being. Ready to see what made the list?
Finger food is food meant to be eaten directly using the hands, in contrast to food eaten with a knife and fork, spoon, chopsticks, or other utensils.[17] In some cultures, food is almost always eaten with the hands; for example, Ethiopian cuisine is eaten by rolling various dishes up in injera bread.[18] Foods considered street foods are frequently, though not exclusively, finger foods.
That means one drink a day for women, two a day for men. People over 65 should drink even less. A drink is defined as 12 ounces of beer, 5 ounces of wine, or 1½ ounces of 80-proof spirits. While alcohol has potential heart benefits, it poses a variety of health risks, especially in excess amounts. And some people shouldn't drink at all, including pregnant women and those taking medications that interact with alcohol. People with liver disease, high trigylcerides, sleep apnea, and certain other conditions should ask their doctors about the advisability of drinking.
Cycles of social reforms have been observed in religion, politics, the economy and other areas of human endeavor. Reforms to clean up society in regard to issues related to health also appear to come in cycles. Reform campaigns during Clean Living Movements include temperance (anti-alcohol), social purity (sexuality), diet, physical exercise, eugenics (heredity), public health, and anti-tobacco and drug campaigns. Interest in these issues rise and fall more or less simultaneously and often follow a religious awakening in which both evangelical sentiments and the development of new sects emerge. The movements also coincide with episodes of xenophobia or moral panic in which various minorities are targeted as undesirable influences for medical or moral reasons.
The term "cooking" encompasses a vast range of methods, tools, and combinations of ingredients to improve the flavor or digestibility of food. Cooking technique, known as culinary art, generally requires the selection, measurement, and combining of ingredients in an ordered procedure in an effort to achieve the desired result. Constraints on success include the variability of ingredients, ambient conditions, tools, and the skill of the individual cook.[86] The diversity of cooking worldwide is a reflection of the myriad nutritional, aesthetic, agricultural, economic, cultural, and religious considerations that affect it.[87]
Traditional Irish lamb stew is made with inexpensive shoulder or neck cuts of lamb, but for possibly the best Irish stew you'll ever make, give this version made with leg of lamb a try. Choose a bone-in cut to make the rich, flavorful broth for this healthy lamb stew. Requiring just a handful of ingredients and 35 minutes of active time, this lamb stew isn't just tasty--it's also easy!
The baby boom generation of the post World War II era had experimented with different behaviors not tolerated by the older generation. By the mid 1970s more conservative Americans began to react against what they perceived as immoral behaviors. They coalesced into political action that included campaigns against the use of drugs, alcohol, sexual, and other activities. A secular health-reform movement, that to some became a "religion," also surged out of the youthful generation. Fitness and exercise, diet, alternative religions and medicine, consumers rights, smoke-free environments, and other health reforms became prime concerns of the day.
Try not to think of certain foods as “off-limits.” When you ban certain foods, it’s natural to want those foods more, and then feel like a failure if you give in to temptation. Start by reducing portion sizes of unhealthy foods and not eating them as often. As you reduce your intake of unhealthy foods, you may find yourself craving them less or thinking of them as only occasional indulgences.
Foodborne illness, commonly called "food poisoning", is caused by bacteria, toxins, viruses, parasites, and prions. Roughly 7 million people die of food poisoning each year, with about 10 times as many suffering from a non-fatal version.[133] The two most common factors leading to cases of bacterial foodborne illness are cross-contamination of ready-to-eat food from other uncooked foods and improper temperature control. Less commonly, acute adverse reactions can also occur if chemical contamination of food occurs, for example from improper storage, or use of non-food grade soaps and disinfectants. Food can also be adulterated by a very wide range of articles (known as "foreign bodies") during farming, manufacture, cooking, packaging, distribution, or sale. These foreign bodies can include pests or their droppings, hairs, cigarette butts, wood chips, and all manner of other contaminants. It is possible for certain types of food to become contaminated if stored or presented in an unsafe container, such as a ceramic pot with lead-based glaze.[133]
In 2005, the population of the United States spent $496 billion on out-of-home dining. Expenditures by type of out-of-home dining were as follows: 40% in full-service restaurants, 37.2% in limited service restaurants (fast food), 6.6% in schools or colleges, 5.4% in bars and vending machines, 4.7% in hotels and motels, 4.0% in recreational places, and 2.2% in others, which includes military bases.[104][better source needed][relevant? – discuss]
There have been some changes for Via 313 (arguably Austin’s favorite pizza joint) with the long-awaited East Sixth brick and mortar now open to the public, and the OG trailer having moved to West Sixth -- what has not changed, though, is the almost-too-cheesy square pizza of our (dirty?) dreams. Detroit natives and brothers, Brandon and Zane Hunt introduced Austin to the deep dish square pizza with crispy cheese edges, and it became the ultimate post-drinking food. Every pizza on the menu is outstanding, but we’re loyal to the Detroiter: natural-casing pepperoni on top, lots of cheese underneath, smoked pepperoni underneath that, and perfect dollops of marinara.
This little book is the perfect introduction and reference in clean eating. Sierra touches on the thoughts and science of clean eating, the sanity of living a cleaner lifestyle. I especially appreciated the food list and the pages on mindfulness and meditation. I do believe they are the best tools to eating clean. If you are looking for a wonderful, non-judgemental first guide to the CECL movement, this is a first step.
It's no secret that Austin strives to keep things weird, and this sentiment extends to its culinary scene. The abundant selection of excellent barbecue and Tex-Mex is a given at this point. But not everyone knows that this is the city where everyone tries their hands with food trucks, which pop up every which way to see what sticks. The winners often land their own restaurants — hello, James Beard Award finalist Bryce Gilmore. The city also takes pride in sourcing locally, despite the heat and levels of drought Central Texas often faces. It all fuses together to create that specific oh-so-very Austin brand of eating and drinking.
Live food is commonly used as feed for a variety of species of exotic pets and zoo animals, ranging from alligators to various snakes, frogs and lizards, but also including other, non-reptile, non-amphibian carnivores and omnivores (for instance, skunks, which are omnivorous mammals, can be technically be fed a limited amount of live food, though this is not known to be a common practice). Common live food ranges from crickets (used as an inexpensive form of feed for carnivorous and omnivorous reptiles such as bearded dragons and commonly available in pet stores for this reason), waxworms, mealworms and to a lesser extent cockroaches and locusts, to small birds and mammals such as mice or chickens.

Our body requires a variety of nutrients for its daily functioning. Our health is governed predominantly by the nutritional value of food that we eat mostly, hence, it affects most of the activities that we do. Food is the sole source of energy, minerals, and vitamins for our body and is responsible for the efficient metabolism of every bodily process.

The gang at Ramen Tatsu-ya have managed to create a cult classic with their ramen. Their signature bowl of ramen is a rich, complex, pork bone broth filled with thin noodles, tender chashu pork (soy braised pork belly), a marinated soft boiled egg, wood ear mushrooms, scallions, and your choice of add-ins. There is often a line but service moves lightning fast!
Packaged foods are manufactured outside the home for purchase. This can be as simple as a butcher preparing meat, or as complex as a modern international food industry. Early food processing techniques were limited by available food preservation, packaging, and transportation. This mainly involved salting, curing, curdling, drying, pickling, fermenting, and smoking.[105] Food manufacturing arose during the industrial revolution in the 19th century.[106] This development took advantage of new mass markets and emerging technology, such as milling, preservation, packaging and labeling, and transportation. It brought the advantages of pre-prepared time-saving food to the bulk of ordinary people who did not employ domestic servants.[107]
Traditional Irish lamb stew is made with inexpensive shoulder or neck cuts of lamb, but for possibly the best Irish stew you'll ever make, give this version made with leg of lamb a try. Choose a bone-in cut to make the rich, flavorful broth for this healthy lamb stew. Requiring just a handful of ingredients and 35 minutes of active time, this lamb stew isn't just tasty--it's also easy!

Seeds of plants are a good source of food for animals, including humans, because they contain the nutrients necessary for the plant's initial growth, including many healthful fats, such as omega fats. In fact, the majority of food consumed by human beings are seed-based foods. Edible seeds include cereals (corn, wheat, rice, et cetera), legumes (beans, peas, lentils, et cetera), and nuts. Oilseeds are often pressed to produce rich oils - sunflower, flaxseed, rapeseed (including canola oil), sesame, et cetera.[8]
Bar Peached is the latest addition to The Peached Tortilla family tree of concepts. This bar-focused restaurant features a clever fusion of Asian street food and Tex-Mex, an extensive cocktail program, and some tasty bingsu (Korean shaved ice). Cocktails like the Kyoto Kiss (gin, raspberry, yuzu, shishito, egg white) compliment dishes like the banh mi tacos, mapo bolognese noodles, and the very popular crab toast and shrimp flautas.
A negative-calorie food is food that supposedly requires more food energy to be digested than the food provides. Its thermic effect or specific dynamic action – the caloric "cost" of digesting the food – would be greater than its food energy content. Despite its recurring popularity in dieting guides, there is no scientific evidence supporting the idea that any food is calorically negative. While some chilled beverages are calorically negative, the effect is minimal[44] and drinking large amounts of water can be dangerous.

In December 2007, 37 countries faced food crises, and 20 had imposed some sort of food-price controls. In China, the price of pork jumped 58% in 2007. In the 1980s and 1990s, farm subsidies and support programs allowed major grain exporting countries to hold large surpluses, which could be tapped during food shortages to keep prices down. However, new trade policies had made agricultural production much more responsive to market demands, putting global food reserves at their lowest since 1983.[120]
Traditional foods are foods and dishes that are passed through generations[59] or which have been consumed many generations.[60] Traditional foods and dishes are traditional in nature, and may have a historic precedent in a national dish, regional cuisine[59] or local cuisine. Traditional foods and beverages may be produced as homemade, by restaurants and small manufacturers, and by large food processing plant facilities.[61]

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Even more important than shopping for healthy foods: actually eating them. When you get home from the store or farmer's market, bounty of fruits and veggies in tow, wash and chop them right away and store in a pretty glass container in your fridge. "Studies show that spending more time on food prep is linked to better eating habits," says Dr. Lipman. It's all about convenience—if they're ready for you, you'll grab them in a pinch. If not? It's chips and dip time. You can also do this with other foods, like making a batch of quinoa for the week or roasting a bunch of veggies to throw together for quick lunches.
Whilst instinct and gut reactions will always be a part of the marketing mix, having the tools to track behaviours, attitudes and the intent of consumers has never been more powerful.  The benefit of isolating long term trends versus a fad phase can be the difference between making a profit or a loss.  Failure to analyse the longevity and endurance of what appears to be a ‘trend’ can drive brands off track and quickly down a marketing rabbit hole!  Data driven product, customer and marketing strategies that are based on wider modelled audience behaviour over a longer period of time, is at the heart of deciphering what stage a behaviour is in its ‘fad’ to ‘trend’ cycle.
Here is a short list of nutrients that our body requires – calories, carbohydrates, fats, proteins, fiber, and minerals. Along with minerals, the body also needs vitamins such as vitamin A and B, thiamine, riboflavin, niacin, pantothenic acid, pyridoxine, biotin, folic acid, vitamin D, vitamin E, tocopherol, and vitamin K. To get all these nutrients, it becomes necessary to eat a wider variety of food items.
Saltiness is the taste of alkali metal ions such as sodium and potassium. It is found in almost every food in low to moderate proportions to enhance flavor, although to eat pure salt is regarded as highly unpleasant. There are many different types of salt, with each having a different degree of saltiness, including sea salt, fleur de sel, kosher salt, mined salt, and grey salt. Other than enhancing flavor, its significance is that the body needs and maintains a delicate electrolyte balance, which is the kidney's function. Salt may be iodized, meaning iodine has been added to it, a necessary nutrient that promotes thyroid function. Some canned foods, notably soups or packaged broths, tend to be high in salt as a means of preserving the food longer. Historically salt has long been used as a meat preservative as salt promotes water excretion. Similarly, dried foods also promote food safety.[76]
Thematic investing looks to identify pain points by looking at the intersection of shifting economics, demographics, psychographics and technologies, mixed in with regulatory mandates and other forces. Such pain points result in a pronounced secular market shift that shapes and impacts behavior, forcing companies to make fundamental changes to their businesses to succeed.  Read More >>

Purchasing organic local produce is better for both the environment and your health, but when the nearest farm is hours away, don't default to a package of Oreos. "Frozen, canned and fresh fruit all have comparable amounts of nutrients," says Christine M. Bruhm, Ph.D., director of the Center for Consumer Research at the University of California at Davis.
We are seeing yet another shift in consumer products at the intersection of our Clean Living and Disruptive Innovators investing themes wherein the world’s biggest consumer brands are looking to provide their products to consumers in refillable containers so as to reduce waste. This creates a tailwind behind those providing the containers and the refilling […]
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