A marketer’s success lies in their ability to distinguish between the real trends that can shape a brand’s vision, values, product offer – and consequently marketing plan, vs the superficial fads that are deemed to be having an impact on their brand. The food industry examples are true for several sectors and representative the power that only long term data insights mapping to understand behavioural changes and motivation of consumers can tell us.


Interestingly some brands have already recognised this longer-term opportunity. Tesco, in 2003, developed its ‘free from’ range of gluten and diary free products. Now, nearly 14 years on, its product range is leading the way compared to all other supermarkets, selling over 200 million ‘free from’ products annually. In spotting a long-term trend and investing in this for the future, Tesco is now firmly positioned to capture today’s expanding market.


^ "Pesticides in Organic Farming". University of California, Berkeley. Retrieved 2014-06-17. Organic foods are not necessarily pesticide-free. Organic foods are produced using only certain pesticides with specific ingredients. Organic pesticides tend to have substances like soaps, lime sulfur and hydrogen peroxide as ingredients. Not all natural substances are allowed in organic agriculture; some chemicals like arsenic, strychnine, and tobacco dust (nicotine sulfate) are prohibited.
In general, healthy eating ingredients are found around the outer edges of most grocery stores, while the center aisles are filled with processed and packaged foods that aren’t good for you. Shop the perimeter of the store for most of your groceries (fresh fruits and vegetables, fish and poultry, whole grain breads and dairy products), add a few things from the freezer section (frozen fruits and vegetables), and visit the aisles for spices, oils, and whole grains (like rolled oats, brown rice, whole wheat pasta).

As health concerns arise with the chemicals in cleaning and household products, more natural, fragrance-free cleaning products have moved into the mainstream. Also, products that have high recycling content and environmentally friendly processes have gained favor, as well as clean energy products in the vein of solar, wind, LED lighting and electric vehicles. Other areas include low VOC furniture, mattresses, paint and flooring.
Examining revenue growth at chicken-producing companies such as Tyson Foods and Sanderson Farms shows a surge in chicken consumption over the last several years. Some of this has to do with the consumer shift to healthier eating and alternative low-carb lifestyles that focus on protein consumption as well as rising demand associated with our New […]
Foodborne illness, commonly called "food poisoning", is caused by bacteria, toxins, viruses, parasites, and prions. Roughly 7 million people die of food poisoning each year, with about 10 times as many suffering from a non-fatal version.[133] The two most common factors leading to cases of bacterial foodborne illness are cross-contamination of ready-to-eat food from other uncooked foods and improper temperature control. Less commonly, acute adverse reactions can also occur if chemical contamination of food occurs, for example from improper storage, or use of non-food grade soaps and disinfectants. Food can also be adulterated by a very wide range of articles (known as "foreign bodies") during farming, manufacture, cooking, packaging, distribution, or sale. These foreign bodies can include pests or their droppings, hairs, cigarette butts, wood chips, and all manner of other contaminants. It is possible for certain types of food to become contaminated if stored or presented in an unsafe container, such as a ceramic pot with lead-based glaze.[133]
Preserving food in domestic kitchens during modern times is achieved using household freezers. Accepted advice to householders was to freeze food on the day of purchase. An initiative by a supermarket group in 2012 (backed by the UK's Waste & Resources Action Programme) promotes the freezing of food "as soon as possible up to the product's 'use by' date". The Food Standards Agency was reported as supporting the change, providing the food had been stored correctly up to that time.[22]
As part of our Clean Living investment theme, we’ve seen case volumes of not only sugary beverages but also those laced with artificial sweeteners come under pressure as consumers shift to healthier alternatives, including a variety of waters both still and sparkling. Existing soda giants, such as Coca-Cola have been expanding their beverage offering in […]
In the United States of America, and to somewhat of a lesser extent in the United Kingdom and other Western European cultures, these health reform movements tend to come in approximate 80-year cycles, ranging from about 70 to 90 years for individual issues. However, the campaign to eliminate polio would not be considered a clean living movements as it was a single issue crusade.
^ The sweetness multiplier "300 times" comes from subjective evaluations by a panel of test subjects Archived January 23, 2009, at the Wayback Machine tasting various dilutions compared to a standard dilution of sucrose. Sources referenced in this article say steviosides have up to 250 times the sweetness of sucrose, but others, including stevioside brands such as SweetLeaf, claim 300 times. 1/3 to 1/2 teaspoon (1.6–2.5 ml) of stevioside powder is claimed to have equivalent sweetening power to 1 cup (237 ml) of sugar.
Food is traded and marketed on a global basis. The variety and availability of food is no longer restricted by the diversity of locally grown food or the limitations of the local growing season.[109] Between 1961 and 1999, there was a 400% increase in worldwide food exports.[110] Some countries are now economically dependent on food exports, which in some cases account for over 80% of all exports.[111]
This ever-expanding city is the epicenter of oak-smoked barbecue and the greasy foothold of Tex-Mex fare. While longtime restaurants keep a close eye on the surprisingly abundant bounty the hot climate provides, new restaurants just keep coming due to Austin's relatively reasonable cost of doing business. This guide cuts through all the noise out there, delivering you straight to the heart of an incredibly exciting dining and drinking scene.
In between meals, go ahead and have a snack. "When you go too long in between meals without eating, it is difficult to go into your next meal in control and avoid overeating,” Julia Levine Axelbaum, R.D., L.D., Bariatric Dietitian at NewStart Clinic, tells SELF. Of course, you'll want to be thoughtful about the kind of snacks you opt for. She explains that those that are high in protein, fiber, and complex carbohydrates will give you the energy you need to get through the day and keep you satiated from one meal to the next. On the other hand, those that are high in refined carbs and sugar will give you a sudden blood sugar spike that will eventually cause you to crash and feel even more tired.

Step 1: The first step is to eliminate sugar and processed foods from your diet, Gooding says, adding that he believes sugar is the cause of many diseases such as cardiovascular disease and diabetes. “Processed foods predominantly use cheap, rancid oil, sugar and myriad additives and preservatives that aren’t suited for the human body,” he says. Also limit grain intake to nutrient-rich whole grains. Greely recommends buckwheat, spelt and quinoa.

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