As part of our Clean Living investment theme, we’ve seen case volumes of not only sugary beverages but also those laced with artificial sweeteners come under pressure as consumers shift to healthier alternatives, including a variety of waters both still and sparkling. Existing soda giants, such as Coca-Cola have been expanding their beverage offering in […]

This little book is the perfect introduction and reference in clean eating. Sierra touches on the thoughts and science of clean eating, the sanity of living a cleaner lifestyle. I especially appreciated the food list and the pages on mindfulness and meditation. I do believe they are the best tools to eating clean. If you are looking for a wonderful, non-judgemental first guide to the CECL movement, this is a first step.
When celebrity chef and My Kitchen Rules host Pete Evans bravely revealed his clean-eating diet in a national paper two years ago, the backlash was immediate. “Muffins made of carob, goji berries and stevia?” we exclaimed, spraying croissant crumbs everywhere. “Who on Earth snacks on activated nuts?” Within 24 hours, “activated almonds” was trending on Twitter with 4320 mentions, and Evans took to social media to defend his unholy, nutrient-dense eating habits.
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